About

I’m a multidisciplinary designer focused
on brand, interactive, and editorial design. I have worked across a wide range of industries such as automotive, fashion, sports and music with a variety of cross-disciplinary teams to deliver clear, cohesive visual languages and
brand experiences.

My practice is supported by design
thinking and delivering designs that
are strategically sound in concept
and execution.

Education

School of Visual Arts
Bachelor of Fine Arts, Design
Class of 2026
GPA: 3.9

Dean's List: 2024 - 2026

Employment

Wieden+Kennedy New York
May 2025 - Present
Design Resident
Graphic Design Freelancer

Daniel Arsham Studio
September 2020 - April 2025
Graphic Design Freelancer

Skills

Figma
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Google Slides
Rhino3D
Microsoft Office

Awards

Indigo Design Awards 2026:
3 Silver Awards, Graphic Design/Branding

Contact
Request for complete
portfolio & CV

matthewcyprien@gmail.com

Portfolio of
Matthew Cyprien

McDonald’s All American Game 2026

Designed the identity for the 2026 McDonald’s All American Games in Phoenix, Arizona.

The concept was rooted in the visual language of the region which drew
from mosaic patterns, textures and Southwestern art commonly found throughout the area.

The direction focused on translating those textures, colors, and forms
into a contemporary system that
felt both culturally grounded and visually dynamic.

Client: McDonald’s
Agency: Wieden+Kennedy New York

New York Foundation for The Arts

Executed fictional rebrand of the
New York Foundation for the Arts.
The objective was to reexamine how
a nonprofit cultural institution can visually and strategically support artists today while remaining
adaptable for the future.

This direction offers a flexible
path forward, allowing the entire organization to evolve its voice
while staying rooted in its core
mission to support artists and
creative communities.

Course: Design Portfolio
Professor: Paula Scher
School of Visual Arts

Lorem Ipsum...

Aeris Energy (Fictional)

Created branding for a fictional energy company that redefines the way we us power. The identity is centered around power feeling natural yet futuristic, reimagining how energy can be endlessly renewed.

My focus was on creating a visual
and graphic language that captures movement, adaptability, and clarity.

Course: Design Portfolio
Professor: Paula Scher
School of Visual Arts

Lorem Ipsum...

Datum Publishing Co. (Fictional)

Datum is a publishing imprint focused on the intersection of automotive design and engineering. Rather than viewing cars through consumer culture or performance alone, Datum examines the technical decisions that shape how vehicles look, function, and are built. It treats the automobile as a complete designed system, where form is directly tied to mechanical and
structural constraints.

The identity draws from the visual language of engineering drawings and blueprint systems. Layouts are built on rigid grids, datum lines, and measured spacing so every element feels precise and intentional.

The typography functions as an annotated system, using labels, callouts, and alignment markers
to reinforce clarity and order.
Datum’s graphic elements reference
dimension lines, sectional cuts
and schematic overlays, creating
a language that feels analytical
rather than decorative.

This result in an identity grounded
in precision, hierarchy, and the
clear communication of information.

Course: Design Portfolio
Professor: Paula Scher
School of Visual Arts

Lorem Ipsum...

Cymande Special Edition Cover (Fictional)

Designed a special release 12-inch album cover. I chose to center the project around Cymande, a 1970s
British funk group known for their layered instrumentation and Afro-Caribbean influences.

The visual concept draws inspiration from the aesthetics of thermal heat maps—tools used to visualize energy, movement, and intensity. I applied these elements into a design that reflects the rhythmic flow, vibrant soundscapes and energy of Cymande's catalog of music.

The result is a cover that visually captures the band’s dynamic presence and timeless groove, using vibrant gradients, contour lines, and color temperature to express sound through
a spatial and atmospheric lens.

Course: Intermediate Typography
Professor: Peter Ahlberg
School of Visual Arts

Cooper Union Poster Series (Fictional)

Designed a series of event posters
for The Cooper Union, exploring
two distinct visual directions, minimalist and maximalist. Both approaches were unified through
the use of geometric shapes as
a core visual language.

The minimalist direction emphasized restraint, negative space, and a precise composition to communicate
with clarity. The bold maximalist direction embraced density, and layering, to create energy and
visual impact.

This dual system created a flexible identity that could adapt to many
different event types while keeping
the system cohesive.

Course: Intermediate Typography
Professor: Peter Ahlberg
School of Visual Arts

Lumor Bespoke Eyewear (Fictional)

Created an eyewear brand centered
on timeless elegance and everyday
wear, inspired by classical forms and minimalist aesthetics. The identity
is built through simple geometric
shapes such as circles, triangles,
and squares, forming a clean visual language that feels refined and
modern. Repeating patterns and
balanced compositions create
a sense of order, clarity, and sophistication across the
brand system.

Each touchpoint is designed with equal attention to elegance and comfort, using clean lines, subtle contrast,
and precise spacing to reflect effortless style. More than an accessory, the eyewear is presented through a branding system that bridges the world between heritage-inspired simplicity with contemporary refinement.

Course: Branding
Professor: Eric Baker
School of Visual Arts

Lorem Ipsum...

Bowery Bird (Fictional)

Designed a restaurant identity
that reflects the boldness of its cuisine. The name Bowery Bird is meant to ground the restaurant in a strong sense of place while keeping the concept focused and memorable. Bowery brings grit, history, and New York character, while Bird is directly centered in the identity around its signature chicken.

The restaurant serves comforting American food elevated through fresh, organic ingredients and a refined approach, with its standout offering being the chicken sandwich.

The name captures a balance of neighborhood authenticity and polished execution, positioning Bowery Bird as both rooted and refined.

Course: Design Portfolio
Professor: Paula Scher
School of Visual Arts

Lorem Ipsum...

Top

Portfolio of Matthew Cyprien

Portfolio of
Matthew Cyprien